Choosing a niche for your blog can be one of the most treacherous steps on your road to blogging success. You want to pick a niche that profitable, isn’t over-saturated, and one that might actually get some eyeballs going to it. Far too many people give up their dream of having a successful blog because they feel their idea is either already done, or too obscure. This post will give you some helpful tips that you’ll need to get over that first pesky step toward starting your own blog.
Pick what you know
When you are thinking of how to pick a niche for your blog start with what you know or what you are willing to learn. It might sound cliché, but it is actually the best advice you can get. When you are starting a blog, you are attempting to show the world your expertise. You want to become a person who the world comes to for information. The best way to do this is show them what you already know.
If you are one of those self-doubters (don’t worry, I am one of you) then don’t fret. You can always pick something you aren’t already an expert in. The difference with going this route is that you will need to put in a lot of work to learn the ins and outs of your subject.
Don’t go too obscure
The second important lesson when trying to decide how to pick a niche for your blog is to not It’s good to have a niche, but if you go for a topic that doesn’t have any interest then you won’t be getting any traffic to your site. The trick is to find that sweet spot between over saturated and something that no one cares about. One of the best ways to figure this out is to use keyword searches and other seo tools. This will be covered in a future post.
Picking a popular topic isn’t a terrible idea
Just because you want to write on something that has a lot of competition doesn’t mean you will fail. The trick is, you need to hone in on something very specific in that topic. Want to write about food? Great! Just write about a certain kind of food, or food in a specific place or of a specific culture. Don’t give up on a passion just because other people are doing it, just find an exciting sub-topic or approach that none of your competitor have done.
So don’t fret with trying to figure out how to pick a niche for your blog. Let this process be a fun one. One that requires work but a fun one nevertheless.